8 Truths Rachel Ray Hopes You Never Find Out About Writing a Cookbook

Welcome to Truth 7 of my 8-part mini-series, 8 Truths Rachel Ray Hopes You Never Find Out About Writing a Cookbook. Today’s Truth is an unwelcome stowaway from vanity and subsidy publishing. Want to learn more? Continue reading …

Truth 7: I need a large advertising budget and a sales force to attract paying customers and make any sales. This, as General Norman Schwarzkopf would say, is pure bovine scatology, and it couldn’t be farther from the truth.

I’m sure you’ve heard the business maxim, “Time is money.” When it comes to advertising and marketing your cookbook, time is money. Starting today, I’d like you to think of your advertising budget a little differently. From now on whenever you think about your advertising budget, think in terms of time and not money. How much time are you willing to invest in making your cookbook a bestseller? They’re not called Best-Selling Authors accident. They actually go out and sell their books.

Here’s a tip. If, as you’re writing your cookbook, you systematically build your writer’s platform – that is, your audience – it is entirely possible to have hoards of people eager to buy your cookbook before it is even printed or written. And, it’s easier to do than you think. You see, people prefer to buy from people they know, like, and trust. Your job is to become known, liked, and trusted, as you write your cookbook.

How? Simply by learning to use social media sites like blogs, Facebook, and Twitter – which is beyond the scope of this post – you can literally build your platform and promote your cookbook on a $0 budget.

That reminds me, if you’re not already following me on Twitter you can do so here @Bill_Frederick. And, once your cookbook is written, send me a direct message and I’ll be more than happy to help you promote your cookbook.

I’ll see you back here tomorrow for the 8th and final Truth that Rachel Ray Hopes You Never Find Out About Writing a Cookbook.

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