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The Publication Date for The Joy of Breakfast has been Changed

I’ve decided to push the publication date for my upcoming cookbook The Joy of Breakfast back to September 2009; I had originally set my publication date to July 11, 2009. There are many reasons for me doing this, but the tipping point came while I was doing some research on U.S. Copyright Law and Practices.

I was reading several references on copyrights in The Complete Guide to Self Publishing by Tom and Marilyn Ross, when I came across an interesting, and apparently, a common practice among major publishers. In a nutshell, “When a book will roll off the press anytime after September 1, it is automatically assigned next year’s copyright date.”

So, a book published August 5, 2009, receives a 2009 copyright date. While a book published September 5, 2009, receives a 2010 copyright date.

This accomplishes several things, primarily though, it prevents what is known as the yearling effect – that everything on January 1st becomes a year older. Why would you want to do this? Well, it has a lot to do with marketing a book, especially with book reviewers.

Put yourself in the mindset of a book reviewer for a minute. What would you rather review, a book published last year or a book hot off the press this year? If at all possible, reviewers want to be one of the first to review a book, so they’re going to take the newly published book. Even though there may only be a few days – 30 in my example above – between their actual publications.

While the August 5, copyright date gives you four months as a newly published book, the September 5, gives you sixteen months as a newly published book. I don’t know about you, but I’d rather have sixteen months to market my book as newly released instead of only four.

So, give serious consideration to your publication date. It may be worth postponing your books publication date. I did. It’s September 24, 2009.

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Stumble it! Posted by William Frederick on July 6th, 2009 under Cookbook, Write a Cookbook